In her view, mavericks are rebels (with a cause), humbled (by the ideas that urge them forward), don't need permission to act and are generous with their time and talents.
In other words, they lead.
Favorite question from Guy:
Question: What’s the difference between open-source innovation and listening to the customer?
Answer: The open-source insight is simply that you don’t have to be smart enough to have all the answers-you just have to be smart enough to invite other people to play in your sandbox.
My paraphrase: customers buy what you're selling in more ways than one.