Sometime in the next several days the IdeaFestival will release its 2010 agenda and presenters, and debut an attractive new, and much improved, web site.
As an annual post-Derby event, public release of the IdeaFestival agenda could be the second act in a distinctly Louisville two-fer, a cognitive call to the post that follows the horses.
Like the infield goings-on, the mix of ideas and people at the IdeaFestival is a heady experience - it's impossible to know what you'll encounter. You'll leave, however, with a buzz, a new and unexpected thought, a flash of insight. In a world where everything but creativity has become a commodity, that's a payoff that could last a lifetime.
"Push" author Sapphire, co-producer of "Avatar," Jon Landau, and the man who committed the "artistic crime of the century," Philippe Petit, might be among the incredible and talented people who be on hand in Louisville this fall.
But I'm not saying.