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« What are the digital literacies? | Main | Food Play is No Flash in the Pan »

04/28/2008

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PK Koduri

Most successful innovations stand on the shoulders of hundreds of minor innovations that no one ever hears about. Case in point take the IPOD - without innovations in digital compression, hard drives, electronics, and materials we would never have such a product. But no one ever goes gaga over the components that make the IPOD all one sees is the final product - a sleek, well manufactured, user friendly device that is a pleasure to use. I am willing to bet even the inventors of these technologies couldn't have seen the multi-billion dollar industry that their inventions have enabled. The same thing can be said about several other products. Many companies fail to see this potential and kill many a good idea when they cannot see benefits immediately - ideas need to be nurtured with the expectation that just like kids some will excel and turn out to be great products and others will just wither away.

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